From bigger brands to smaller start-ups
We work with household names and early-stage ventures from retail and food, to media and technology industries; and in different markets including the UK, Australia and the US. Each is in the ‘business’ of creating best-in-class experiences for children, young people and their families, and it's real privilege to work with them.
Yowie is an Australian confectionery and entertainment brand, currently taking America by storm and planning international growth. Before the brand hit shelves, we worked on developing a digital strategy for Yowie, moving on to build, connect and manage all of their digital touchpoints that had to be every bit as playful, educational and engaging as Yowie is offline.
We created a full portfolio of connected channels, including highly-rated apps for both iOS and Android, a gaming-based web-site YowieWorld.com and a spectrum of social media profiles. For over two years, we created content for Yowie across all touchpoints, ensuring that engagement remains consistent. Furthermore, our YouTubers outreach strategy helped deliver millions of video views to the brand – at no media cost.
Premier League set out to create a digital experience that will immerse young users into the ‘beautiful game’ and help promote the sport and the clubs to UK and international children audiences. This experience needed to engage and entertain, but also to promote football and provide knowledge of how Premier League works.
Building on the insights and experience we gained from working with Tottenham Turfies, the Premier League Kids site uses games, videos, and quizzes to engage and educate. We worked with Hangar Seven to build an HTML5 site, set in a virtual bedroom where kids can customise the room to reflect their team allegiances, as well earn points, trophies and more goodies for their room. Thoroughly researched and tested with children’s audiences, the Premier League Kids has been delivering continued success.
Newsround is an enormously popular TV-format, but also one of UK’s top web destinations for kids. Given that children’s media habits are ever changing and evolving, we worked with the team over at CBBC to uncover key insights guiding kids’ behaviour and help shape what Newsround will become in the next five years.
Using a variety of tested methodologies, including primary research with children and stakeholder interviews, we looked at ways Newsround can adapt to what the audience wants and will want in the future, so that it can keep being the destination that it is at the moment.
Because we are often involved in ideas right at their genesis we are restricted about what we can share, and the work we have done with BBC worldwide falls into this category. However, we can say we spent six months tearing apart the connected toy space, looking at the innovations that are driving this new cross-over genre of where physical products meet digital experiences.
We worked closely with the BBC’s internal teams to create a suite of new consumer product ideas for their most high-profile brands. We prototyped and tested those ideas ensuring at the end the BBC had a collection of business cases, partner profiles and consumer feedback they could quickly and easily turn into an on the shelf product.
Working with RTE, Ireland’s National Public Service Broadcaster, we were tasked with creating a safe and viable alternative to YouTube, to engage and thrill their young viewers. The solution had to seamlessly deliver RTE’s children programming, but also to go beyond that and allow children to play games and quizzes and to interact with the RTE team, truly immersing themselves in the show beyond the TV screen.
We created an app that hosts videos, quizzes, photos and competitions. It features a seemingly infinite loop of content, to engage the target audience that, as we learned from research, believes that more is always better. The app fully integrates with the TV programming, and app users and their comments get featured on the television and their feedback and viewing patterns are analysed in order to produce more of the content they enjoy. 68% of app users gave it a five star rating – a result we are really proud of!
The team brought a great mix of strategic thinking combined with practical real-world understanding of our fundraising business that has allowed us to move a range of projects forward with astonishing speed.
I was very impressed with their ability to translate unique audience insights into strong commercial opportunities.
Little Big Partnerships are obsessed about delivering results and making a difference to their clients. High energy, high quality people with a passion for innovation sums them up