Views and news curated for you
July 29, 2013
To grow sales on digital platforms likes Netflix and iTunes film and television distributors (kids or otherwise) need to significantly increase their investment in sales analytics, consumer research and competitor benchmarking to develop digital ‘content planograms’ – the homepage equivalent of the bricks-and-mortar one above. This data-driven approach will support negotiations for better placement; help properly evaluate promotional opportunities; and drive share of market across a much broader range of platforms. Here’s why.
July 17, 2013
The US-based Institute of Museum and Library Services (IMLS) just published an interesting report, titled Growing Young Minds: How Museums and Libraries Create Lifelong Learners. Essentially, the aim of this report is to call upon the policy makers, practitioners, educators, parents and pretty much everyone and their grandmother to act and help turn museums and libraries into the learning and community hubs we know they can be. At Little Big, we are fans of these institutions and love seeing them create unforgettable family experiences. It is a topic close to our hearts so I wanted to share some key messages from this report.
May 21, 2013
In our study of family purchase dynamics we discovered that 98% of UK families believed holidays abroad are “for the whole family”, with 96% saying the same about the holidays within the UK. And if holidays are a family matter, we must face the fact: if the children are not engaged and happy on a vacation, a good vacation it will not be.
April 25, 2013
Life is tough for parents, not only do they need to make sure they can earn enough money to put food on the table and a roof over their family’s heads, they also need to worry about education, their child’s safety, if they are bringing up a child that is going to be a positive member of society etc etc etc. The last thing they want to worry about is deciding where to go on holiday, what movie to watch in the cinema or what smartphone to buy. Making the right decision on what restaurant to go to for your sons 8th birthday can end up generating an unfathomable amount of stress, getting it wrong is just too costly.
April 10, 2013
When I lived in Germany as a young boy I loved Salamander shoes or rather I loved Lurchi, the little salamander character whose comic books and figurines you got wherever Salamander shoes were sold. Since then a lot (!) of time has passed, we moved abroad and my little friend was but a distant memory. For a long time now I’ve thought that brands – retailers, airlines, insurers etc. – could really benefit, both in the short and long term, from creating better experiences for families – parents and children in particular.