Views and news curated for you
June 30, 2011
There’s an ongoing debate around HFSS advertising to children here and in the US, which now and again moves into one on the “ethics” of marketing and the use of cute cartoon characters, catchy jingles and all sorts of other techniques. This I believe misses the point. Advertising to children is neither good nor bad… it “just is”.
The use of Winnie The Pooh to promote fresh fruit at retail – good or bad? The police targeting kids on Facebook with clever marketing to help them be safe – yes or no? Surely any parent would welcome these marketing activities if they encourage their children to eat apples and be more aware online.
May 3, 2010
What’s with all this focus on mummy bloggers? Surely we daddy tweeps count too… or do we?
Well, in the eyes of most marketers, no we don’t. Even though bloggers such as GeekDad on Wired are incredibly influential, @playgrounddad has racked up close to 68,000 followers on Twitter, and there are entire sites such as www.dadlabs.com and www.nouslespapas.fr dedicated to us, very few brand owners have chosen to properly engage. That’s a mistake. Dad makes the call on many high-ticket items and as our role in the family continues to evolve, so does our influence over a broader range of purchase decisions.