Dads tweet. Why don’t we count?
May 3, 2010
What’s with all this focus on mummy bloggers? Surely we daddy tweeps count too… or do we?
Well, in the eyes of most marketers, no we don’t. Even though bloggers such as GeekDad on Wired are incredibly influential, @playgrounddad has racked up close to 68,000 followers on Twitter, and there are entire sites such as www.dadlabs.com and www.nouslespapas.fr dedicated to us, very few brand owners have chosen to properly engage. That’s a mistake. Dad makes the call on many high-ticket items and as our role in the family continues to evolve, so does our influence over a broader range of purchase decisions.