Views and news curated for you
November 14, 2014
When Boston Dynamics recently released a video of its Atlas Robot doing the “crane stance” from Karate Kid, I, like many others, had a mixed reaction. I was part amazed – I had never seen a robot balance like that on one foot before; part unimpressed – It didn’t even attempt the kick; and part bemused – other than for taking over the world Terminator style, what is its application? Science and engineering are advancing at such a phenomenal rate that real world applications for new technological abilities seem to come quite a long way after the original invention. However there is one area where the latest technology always seems to end up… toys. I often wonder if it is an in-joke amongst the world’s top research labs? -
March 14, 2014
It is no news that kids interact with a variety of media from a very young age. The people around them want what is best for the kids, and so the pressure for this media to be in some way beneficial or educational is extremely high. At the same time, the industry suffers from a lack of understanding of what being educational truly means and how parents and children consume this “education”. Shedding some much needed light into this area of thinking, the Joan Ganz Cooney Center recently published an insightful report looking into the educational media use in children’s households.
November 20, 2013
The Oxford Dictionary’s Word of the year was just announced, and the winner is (drumrolls please) ‘selfie’. Given that the frequency of use of this word increased by 17,000% in the last year, it comes with little surprise that the decision was virtually unanimous.
In the light of the victory of the selfie, I thought this is a good moment to give you an update about some of the latest stats and interesting news from the world of photography-based social networks.
October 9, 2013
“I would there were no age between 10 and three-and-20, or that youth would sleep out the rest, for there is nothing in the between but getting wenches with child, wronging the ancientry, stealing, fighting.”
Shakespeare’s words, not mine. A bit harsh, I would argue, but fascinatingly relevant of some of the myths and stereotypes about teenagers that are still around today. Ranging from the 2006 controversial reports about Britain’s adults being scared of the youth (1.5M of Britons thought about moving away from their local area due to young people hanging around and 1.7M reported avoiding going out after dark as a direct results of youths gathering), to talks about their extensive social media usage and self-obsession (selfie, anyone?) – the myths about teenagers are aplenty.
July 17, 2013
The US-based Institute of Museum and Library Services (IMLS) just published an interesting report, titled Growing Young Minds: How Museums and Libraries Create Lifelong Learners. Essentially, the aim of this report is to call upon the policy makers, practitioners, educators, parents and pretty much everyone and their grandmother to act and help turn museums and libraries into the learning and community hubs we know they can be. At Little Big, we are fans of these institutions and love seeing them create unforgettable family experiences. It is a topic close to our hearts so I wanted to share some key messages from this report.
April 25, 2013
Life is tough for parents, not only do they need to make sure they can earn enough money to put food on the table and a roof over their family’s heads, they also need to worry about education, their child’s safety, if they are bringing up a child that is going to be a positive member of society etc etc etc. The last thing they want to worry about is deciding where to go on holiday, what movie to watch in the cinema or what smartphone to buy. Making the right decision on what restaurant to go to for your sons 8th birthday can end up generating an unfathomable amount of stress, getting it wrong is just too costly.
March 20, 2013
Part of the 9 stages of childhood development series.
I did a degree in photography, well it was actually more specialist than that, it was a degree in photographic and electronic imaging sciences. The main bulk of the course was studying the science of how photographic film and print creation works. We learnt how the camera takes in the light and through the magic of photo chemical reactions, converts that light into a negative; we learnt how to develop that negative and then how to convert that negative into a final print. I would like to argue I have the most redundant vocational degree of anyone my age.
February 4, 2013
Hands up if you’ve ever consciously limited your vocabulary, or used ‘just easy words’ in communication with kids, to make sure they understand. Any volunteers?
According to the latest study published in The Developmental Psychology - we shouldn’t do that. The research shows that using as wide and rich a variety of words as possible is the best way to ensure children learn more (children in this context being early readers, school-starting age).
January 25, 2013
When we think about kids we try not to think of them as a demographic, i.e. as ‘an 8-year-old boy’ but instead we focus on the stage of life they are in and their behaviour, after all, one 8 year old boy can be VERY different from another.
We feel that as long as kids have food in their bellies, a roof over their heads and a degree of stability from those who care for them, the number one thing they are doing is developing a sense of self. Kids are trying to understand, who am I, what do I stand for and how do I fit into my ‘tribe’ and society as a whole? It is these stages of personal realisation that form the core of the stage based typologies we have developed.
May 3, 2010
What’s with all this focus on mummy bloggers? Surely we daddy tweeps count too… or do we?
Well, in the eyes of most marketers, no we don’t. Even though bloggers such as GeekDad on Wired are incredibly influential, @playgrounddad has racked up close to 68,000 followers on Twitter, and there are entire sites such as www.dadlabs.com and www.nouslespapas.fr dedicated to us, very few brand owners have chosen to properly engage. That’s a mistake. Dad makes the call on many high-ticket items and as our role in the family continues to evolve, so does our influence over a broader range of purchase decisions.