Views and news curated for you
May 21, 2013
In our study of family purchase dynamics we discovered that 98% of UK families believed holidays abroad are “for the whole family”, with 96% saying the same about the holidays within the UK. And if holidays are a family matter, we must face the fact: if the children are not engaged and happy on a vacation, a good vacation it will not be.
March 12, 2013
So the “ethics” of in-app-purchasing (IAP) – where kids or parents download an app for “free” and then get offered additional content, time or functionality at a premium – seems to be the subject of a big debate in the kids app industry, fuelled particularly since Apple decided to refund £1,700 to parents of a child who had racked up a massive bill. Stuart Dredge’s recent post where he interviewed a range of industry figures in the UK gives a good snapshot of the debate.