Views and news curated for you
April 10, 2013
When I lived in Germany as a young boy I loved Salamander shoes or rather I loved Lurchi, the little salamander character whose comic books and figurines you got wherever Salamander shoes were sold. Since then a lot (!) of time has passed, we moved abroad and my little friend was but a distant memory. For a long time now I’ve thought that brands – retailers, airlines, insurers etc. – could really benefit, both in the short and long term, from creating better experiences for families – parents and children in particular.